calvin klein billboard

Calvin Klein, the company that makes perfumes and fragrances, is under fire for it's new billboard in Soho, which people find too sexy. Indeed, Calvin Klein, you get an "F" for socially irresponsible marketing. Do you guys have children? Do you walk on the streets with your 6-8 years old children?

The blue-jeans giant has unveiled a jumbo ad that shows two young men and a young woman entwined in a semi-nude threesome, as another man undresses.

The graphic image at the intersection of Houston and Lafayette Streets, in a hip neighborhood in downtown Manhattan, has some passersby oohing and aahing — and others averting their eyes.

Calvin Klein tells the New York Daily News that the intention of the billboard "was to create a very sexy campaign that speaks to our targeted demographic." People and those who pass by don't think so. This is simple a bad socially responsible marketing and should be removed immediately.

On its website, where Calvin Klein details its policy about Phillips-Van Heusen Corporation Corporate Responsibility, the company writes the following. "At PVH we value... responsibility to the communities where we live and conduct business." A little later Calvin Klein writes "We believe that our long-term success is dependent upon our ability to remain true to our principles and ethics in good times as well as in the most challenging times."

"It's soft pornography is what it is," said Laurie Baranowski, who said she was in New York for a visit. "I don't think that just because you put Calvin Klein's name on it makes it acceptable. It's a beautiful picture, but I don't think that that's the place for it."

But others said that in New York, pretty much anything goes.

Calvin Klein has long pushed the envelope — and sales of denim — with their sexually provocative ads. But the jeanmaker has had a number of spots pulled from TV for using minors to move their product, and just last year saw an ad starring actress Eva Mendes banned for explicit content.

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